Multi-line sales representatives play a crucial role in assisting designers within the hospitality industry. They act as knowledgeable guides, introducing designers to a wide range of products, services, and solutions available from various brands. By understanding the designers’ needs, preferences, and project requirements, these reps offer tailored recommendations from their diverse portfolio, helping designers curate the perfect elements for their projects. This collaboration streamlines the design process, ensuring access to high-quality, innovative, and fitting resources for creating inviting and functional hospitality spaces.